BigB Yahoo Group: Re: [bigb] Okay Overseas Fans...

Father's day idea is a great one Rajeev!

From: Rajeev Sharma <rajeev17@gmail.com>
To: "bigb@yahoogroups.com" <bigb@yahoogroups.com>
Cc: "bigb@yahoogroups.com" <bigb@yahoogroups.com>
Sent: Tuesday, June 14, 2011 2:09 PM
Subject: Re: [bigb] Okay Overseas Fans...

Well said, Viral!!!

Need awareness... AVS TV is apparently doing a significant piece on BHTB this wknd... AB and crew should grant interviews to this network... They are by far the most organized and widespread Asian tv channel in the US and Canada (possibly UK too). Ready and all SRK films utilize AVS to really hype their films. AB has interviewed with them before.

We also need huge posters and cut outs at all the major US cinemas (look at nowrunning.com to get a list of all the cinemas playing desi films)...I still think promo items like t-shirts can really work! Father's day this Sunday... Coffee mugs that say "Happy Father's day- Bbuddha Hoga Tera Baap...sorry Dadaji" !!! What do you think?

-Rajeev

Sent from my iPhone

On Jun 14, 2011, at 4:43 PM, Viral Mankad <viral_mankad@yahoo.com> wrote:

Ok, first off and obviously no offense to any country/region, but shouldn't the publicity and promotional visits be based on:

a) the size of the overseas market
b) where past AB movies have fared the best
c) where action/masala oriented movies have fared the best

Given the above, does the Dubai market have a significantly larger value than say a UK or US market? It may be, just wondering?

For the US/UK markets, let's please start with the promos with the Hindi movies running currently in the theaters ; heavy marketing using the TV media, pretty much every household has desi channels, so that would be their best bet to reach out ; local shows like the one Hitesh is involved with (AVS and all) ; desi radio channels ; posters and songs in desi stores/theaters ;

In the US, its the LONG weekend (July 4th) -- make sure to have a major push to get the junta in. Have something unique to get ppl lined up for BHTB. I would HATE to go watch it without any lines to enter when DELHI BELLY is getting major crowds! The whole masala/action genre doesn't work overseas argument is totally bull! I saw people lined up for Rajneeti/Dabaang/Ready here in the US.

From: Fatima Mahomed <iti20144@mweb.co.za>
To: BigB Group <bigb@yahoogroups.com>
Sent: Tuesday, June 14, 2011 1:11 PM
Subject: [bigb] Okay Overseas Fans...

People...sharing an email .... let the suggestions pour in...we need to flood the 2 weeks with all things Bbuddah ... so guys living overseas where bbuddah is releasing...come through with your ideas....Nobody but you will know what rocks in your country and what the best type of promotion will be and so we've been given a chance...lets get this party rolling and roll out the suggestions..... i've been getting lots of feedback from the Dubai and NY guys...but nothing from the other countries......

COME ON...IT'S TIME.... DON'T MAKE AB BEEP MAD... ;-)

"....... and I are working with Mr. Bachchan and Viacom 18 on the PR and promotional activities for BHTB and were hoping to touch base with you in the next few days… Would be great if you could share any ideas or inputs you have for our promotional campaign especially since you are so closely connected with his fan base. We would be needing all your help and expertise in the coming few days to promote his Dubai visit…."

Fats